Someone peeled Rachel Chinouriri’s album poster off a London wall to photograph the poster underneath, then posted the video. The singer on that second poster, ADÉLA, told fans to stop.
Chinouriri’s posters for I Think I Spoke Too Soon, her second album, went up around London in the weeks before its Oct. 16 release. In a viral post from an X account that has since been deleted or suspended, Rolling Stone reports, a fan tore one down to show the “Ain’t in LA” poster beneath it. ADÉLA, a Slovakian pop newcomer whose debut album PRIMA came out in September, has had her team put up posters for that breakout single in several cities, per Complex, riffing on its hook with a different city name each time.
Please don’t do this. Don’t take ppl’s posters down. Promotion costs money, Rachel’s posters cost money, they deserve to be up and seen.
ADÉLA, in an Instagram Story, Rolling Stone
ADÉLA, returning from a social media break, added that it’s “alr hard enough to make sure ur art gets out there & is heard… ESPECIALLY as a Black woman.” The story has since expired, Complex notes.
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Chinouriri had already answered the video on X, where she called the stunt “just quite mean.” Rolling Stone reports she said more on a private TikTok account. “But ripping down all of my posters that I’ve paid for to hope that more people can discover my music is a little bit crazy,” she said.
Rachel Chinouriri@rachelchinourirXIt’s tough enough for black artists in pop to get exposure but ripping down a poster I paid a lot of money and put 10 years of hard work convincing people I’m good enough for this marketing…is just quite mean and makes me pretty sad right now
Oct 2, 2026 · View on X ↗The row had a second thread. Rolling Stone noted that other fans were quick to point to “seemingly recurring threads of anti-Blackness” in ADÉLA’s fast-growing fandom, while Complex says fans later found more of Chinouriri’s posters and sent her encouragement.
The poster fight lands in the middle of a big year for the 27-year-old. She was singled out for Olivia Rodrigo’s Daisy Chain Fields festival, and Gracie Abrams is the latest pop star to offer her an arena support slot, following Sabrina Carpenter, Billboard reports. “I’m a Black woman in pop, unapologetically, and I’m grateful I’ve been able to build my career this way,” she told Billboard. Her second album, she said, is one “where I haven’t had to make any compromises with my label.”
I Think I Spoke Too Soon arrived Friday on Atlas Artists/Parlophone. Pitchfork’s review calls it “by far the most polished she’s ever sounded” and says her insecurities “sound bone-deep.” It also cites the “mainstream breakthroughs” of Charli XCX, Slayyyter and Tinashe as the pop landscape she’s joining.
