A model in a rubber cape and a gas mask pushed a pram across the floor of Paris’ Accor Arena on Wednesday (Sept. 30), a few hours before A$AP Rocky played the same room. The look belonged to AWGE’s Spring/Summer 2027 collection, which Rocky staged as a surprise Paris Fashion Week show for fans with reserved seats at his sold-out Don’t Be Dumb World Tour stop. There were no separate show tickets; those fans were urged to arrive at 5 p.m., Complex reported.
The meaning of AWGE, pronounced “awg,” is kept vague and changes from season to season, W Magazine notes. This time Rocky spelled it out as Anti War Global Economics, and backstage he told WWD the collection was his commentary on the news.
With all of the things happening right now from Ukraine, Russia, Palestine, America, and ICE. So much controversy and tragedy, even things in Africa. I thought it was just appropriate to kind of like make some type of correlation to it.
A$AP Rocky, WWD
What that looked like was military gear crossed with boardroom tailoring. WWD singled out a slouchy bomber with a Brandenburg jacket front, a trench fitted with a blown-up, holster-like panel, a backless evening gown worn with a belt of bags that could pass for grenade pouches, and bags shaped like jerrycans. Hypebeast adds gold-embroidered marching-band jackets, veils inspired by medieval chainmail, wraparound plaid skirts and boxers stacked three high above the waistband. Rocky’s own review: “conceptual and executed properly.”
The show doubled as a reveal for Rocky’s partners. Models wore unreleased Puma Straycat and navy Suede sneakers, Complex reports, and as Ray-Ban’s creative director he showed new lightweight aviators, per Hypebeast. Rocky founded AWGE as a creative agency in 2014; his longtime stylist Matthew Henson oversees the clothes, and Ray-Ban, Puma and Christian Louboutin are its strategic partners, according to Complex.
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It was AWGE’s fourth runway show, per W. The label debuted in Paris in June 2024 with “American Sabotage” and came back in 2025 with “Obligatory Fashion,” Hypebeast recalls. Its verdict on this one was that very few artists could sell out an arena and debut a collection in it on the same day.
Rihanna arrived shortly after the show started, WWD reports. She sat front row in a cropped AWGE leather jacket over a button-up with rhinestones on the lapel, stirrup leggings and stacked diamond anklets, according to W, which saw her outfit as a quiet echo of the runway.
The concert kept the family theme going. Tyler, the Creator joined Rocky for “Who Dat Boy” and “POTATO SALAD,” and Rihanna and their son Riot joined him for “RIOT (Rowdy Pipe’n),” Complex reports. The fashion show was streamed in full on Rocky’s YouTube channel. Watch it below.
The tour has since moved on through Europe. The Straycat and the navy Suede, the two Pumas from the runway, are both due later this year, according to Complex.
- Collection
- AWGE Spring/Summer 2027, “Anti War Global Economics”
- Show
- Accor Arena, Paris, Sept. 30, 2026
- Partners
- Puma, Ray-Ban, Christian Louboutin
- AWGE founded
- 2014, as a creative agency
Sources
Added to the High Grailed archive on October 11, 2026.
