André 3000 Scores His Own Moncler Campaign, and Stacks the Whole Collection on His Back

André 3000 scored his own Moncler ad, and it’s the first new music he has shared in more than a year. Moncler unveiled him on Monday (Nov. 9) as the latest face of its Re/Icons campaign, a few weeks after October’s lookbook starring Cher, Grace Jones and JENNIE, Highsnobiety reports in an exclusive, and Complex confirms.

He scored the film himself, with a snippet of unreleased music playing under it. His last release was the instrumental 7 piano sketches EP last year, Highsnobiety notes. Watch the film below.

Photographer Gabriel Moses shot the campaign against a black backdrop. On set, André asked for chalk and sketched a mountain on it, which became the campaign’s message, per Complex and Moncler’s press notes: “Don’t just follow a path. Create your own mountains.” He also had a heavy hand in the styling, and proposed “stacking every piece (or at least most of them) into an architectural form” as an ode to the first mountaineers, who had to carry everything they owned up the mountain.

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That’s on brand for a man who strapped a baby grand piano to his back for a Met Gala look. Highsnobiety notes he revived his Benjamin Bixby clothing line there last year as Benji Bixby.

Re/Icons is Moncler’s line that reworks classic jacket silhouettes. For 2026 it grew a first ready-to-wear collection and some stunt casting, Highsnobiety writes, and Complex calls this campaign an expansion of last month’s Re/Icons drop led by Cher. André, 51, also turned up last month at ComplexCon 2026. His 2023 album New Blue Sun earned an Album of the Year nomination at the 67th Grammys, and OutKast, his duo with Big Boi, are in the Rock Hall.

Highsnobiety’s read is that the brand got more than a face: “Moncler isn’t just borrowing a famous face and calling it a day; it’s getting some tunes out of it and turning out something that is unquestionably André, too.”