Jay-Z Is Officially Headlining the Super Bowl LXI Halftime Show, and the Teaser Says “GOAT’s Out of the Bag”

Allow Jay-Z to reintroduce himself. Six days after Puck reported that the Roc Nation founder had picked himself, the NFL made it official during Monday Night Football (Oct. 26): Jay-Z will headline the Apple Music Super Bowl LXI Halftime Show on Feb. 14, 2027, at SoFi Stadium in Inglewood, Calif., Billboard reports. It is the first time he has performed at the game.

The teaser is a black-and-white clip of Jay-Z sitting in the stadium seats, set to “Public Service Announcement (Interlude)” from 2003’s The Black Album. It opens on that record’s famous line, “Allow me to reintroduce myself, my name HOV — H to the O-V,” and carries the caption “GOAT’s out of the bag.” He had been expected to announce it at his SoFi shows over the weekend, which came and went without a word. We covered the Puck report last week; the JAŸ-Z30 finale ended without any hint. Hear the song below.

In the NFL’s press release, Jay-Z said:

From Reasonable Doubt to standing on the Super Bowl halftime stage, this has been a journey. Thirty years of music, work, and culture on the world’s biggest stage. This run continues to be a dream come true.

Jay-Z, in a statement, Pitchfork

NFL commissioner Roger Goodell said that was always the plan. “When we first reached an agreement with Roc Nation to produce the show, I had just one request: that Jay-Z take the stage himself one day, whenever the moment felt right to him,” he said in a statement, per Billboard.

Read moreCéline Dion Plays Air Bass, Then Headbangs With Jack Black, at Metallica’s Sphere Residency

That makes this a long-running joke that finally paid off. In 2024, Jay-Z told Entertainment Tonight he would not rush it: “I thought it would be selfish to pick myself too early. Maybe one year. Maybe,” Pitchfork notes. Under his watch the show has gone through Rihanna, The Weeknd, Kendrick Lamar, Usher, Dr. Dre and Snoop Dogg, and Bad Bunny, whose set won a record seven Emmys. Billboard counts six straight Primetime Emmy nominations for Jay-Z as an executive producer of the show, with two wins.

The reaction was immediate. Former Eagles center Jason Kelce, on the Monday Night Football broadcast, said, “We saw the goats in the freakin’ presentation, he is the GOAT,” and added, “He’s got more stadium-ready hits than most artists have songs, period. It’s gonna be a great show,” per Complex.

What happens on the field is the open question. Nothing is confirmed beyond the headliner, but Billboard says fans are hoping Beyoncé joins him for a Valentine’s Day show, and FADER notes that the guessing has already turned to whether Roc Nation signees such as Rihanna will appear.

Added to the High Grailed archive on November 10, 2026.