'Rolling Loud: The Movie' Bombs at the Box Office Despite Owen Wilson and Travis Scott

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Rolling Loud is “kind of the premier rap festival right now,” as The FADER’s Vivian Medithi put it. Its first movie had a much quieter weekend. Rolling Loud: The Movie, a comedy starring Owen Wilson, with Travis Scott playing himself, took about $474,000 from 868 theaters over its opening weekend (Oct. 2–4), per The Numbers).

That’s roughly $546 a theater, and MovieWeb calls it the weakest theatrical debut of Wilson’s career. It didn’t pick up during the week: by Thursday (Oct. 8), the total stood at $684,025, with $19,823 of it from that day.

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Writer-director Jeremy Garelick (The Wedding Ringer) built the film around Hank (Wilson), a furniture salesman who sneaks his 13-year-old son, Zion (Christian Convery), into the festival behind his wife’s back, then loses him. Matt Rife plays his co-worker, Henry Winkler turns up, and Sexyy Red, Ty Dolla $ign and Ski Mask the Slump God make cameos. The premise comes from Garelick’s own experience of taking his 13-year-old to the festival, The Hollywood Reporter reports.

Parts of it were shot at the real Rolling Loud Miami. According to The FADER, Scott’s climactic scenes were filmed during his actual headlining set there.

The reviews

THR’s Frank Scheck called the film tone-deaf, starting with a premise that has a kid go missing at a festival Scott headlines, nearly five years after 10 people were killed in a crowd crush at his Astroworld show. With Live Nation among the production companies, he wrote, it “basically serves as a feature-length commercial for the popular music festival where parts of it were filmed.”

A bad idea, terribly executed.

Frank Scheck’s bottom line on Rolling Loud: The Movie, The Hollywood Reporter

Audiences have been kinder: MovieWeb cites a 69% audience score on Rotten Tomatoes. The FADER, which got an early preview, pitched it as a way “for parents and kids to try and understand each other’s interests a little more.” Watch the trailer below.

Rolling Loud: The Movie [Official Trailer]Rolling Loud · Watch on YouTube ↗

As for Scott’s acting, Medithi gave the most diplomatic review of the season: “Travis Scott was as great of an actor as you've ever seen him be.”